The Eightplus Academy

Practical thinking for people who make communication matter.

We develop the thinking and practical capabilities behind communication that works — bringing together strategy, research, persuasive communication, audience intelligence, facilitation, customer experience, and emerging tools.

Communication is more than output.

The strongest communicators do more than produce messages. They understand the people they are speaking to, investigate before they recommend, bring people towards decisions, and use evidence to understand whether their work is making a difference.

Our learning is designed for communications professionals, leaders, teams, and emerging practitioners who want to move beyond activity and build communication that is strategic, useful, and measurable.

Executive learning programmes

Applied learning for leaders, teams, and communication professionals who want to think more strategically and work more effectively.

Executive communications workshop
Coming soon

Executive communications

Communication as a leadership function

Explore how leaders can use communication to build understanding, alignment, trust, and direction before, during, and after critical decisions.

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Customer care communications training
Available for teams

Customer care communications

Every customer interaction communicates something

Explore the psychology, language, listening, and service principles behind clearer and more empathetic customer interactions.

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Persuasive communication learning
Coming soon

Persuasive communication

Words change what people understand, feel and do

Understand how audiences interpret information and how language, context, motivation, and psychology shape response.

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Evidence-led communications and analytics
Coming soon

Evidence-led communications

From activity reporting to intelligence

Learn to interpret audience behaviour, identify patterns, measure change, and turn evidence into better communication decisions.

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Helping teams figure things out

Not every organisational problem needs another presentation. Our Labs put the right people in a room, create a useful process, and move the conversation towards action.

Team working together during a strategy workshop

Clarity Lab

When the problem isn't as clear as everyone thinks it is.

Unpack the challenge, surface assumptions, and establish what actually needs to change.

Outcome: Defined challenge + shared priorities.
Creative team brainstorming ideas

Ideas Lab

When you need better ideas — not another brainstorming session.

Generate, challenge, develop, and prioritise ideas around a specific strategic objective.

Outcome: Viable ideas + a path towards action.
Facilitated team communication workshop

Communication Lab

When something isn't landing.

Work through campaigns, messages, or internal communication challenges that aren't connecting as intended.

Outcome: Clearer communication + actionable next steps.

Thinking you can take with you.

Selected articles, frameworks, and practical resources for people working across communications, marketing, and public affairs.

✓ Instant PDF access   |   ✓ Practitioner checklist   |   ✓ No spam

Industry takeover: bringing experience into the room

Students, young professionals, and communities hear directly from the people doing the work — sharing real experiences, emerging ideas, and practical knowledge.

Explore takeovers →

Our learning methodology

01. Research

Research

Understand people, context, and information before deciding what to say.

02. Strategy

Strategy

Connect communication to decisions, objectives, and real outcomes.

03. Practice

Practice

Turn ideas into communication that works in complex environments.

04. Measurement

Measurement

Look beyond reach to understand engagement, response, behaviour, and change.

Communication should do more than make noise.

It should help people understand, decide, participate, and act. The Eightplus Academy is where we make that happen.

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